Instagram Trends 2015: How Instagram Changed The Social Media


Instagram has become a major player in the social media landscape, with over a billion active users and countless businesses and influencers leveraging the platform to reach their audiences. However, Instagram wasn’t always the behemoth it is today. In 2015, the platform was still in its early stages, with users and brands alike still figuring out how to use the app to its fullest potential. Despite this, 2015 was a year of significant growth and change for Instagram, with several key trends emerging that would shape the platform for years to come. In this article, we’ll take a closer look at some of the most notable Instagram trends 2015, and explore how they impacted the platform and its users.

Table of Contents

  1. Introduction
  2. The Rise of Instagram in 2015
  3. Increased use of Instagram for business purposes
  4. Hashtags and their Influence on Instagram Trends
  5. Selfies and other popular types of Instagram posts
  6. The introduction of Instagram Stories
  7. The Role of Instagram Influencers in 2015
  8. The Impact of Instagram on the fashion industry
  9. Instagram’s Influence on travel and Tourism
  10. The Effect of Instagram on Food and restaurant culture
  11. The rise of Instagram as a source of news
  12. The rise of Instagram celebrities
  13. Instagram’s Impact on mental health
  14. Conclusion
  15. FAQs

The Rise of Instagram in 2015

In 2015, Instagram was already becoming a force to be reckoned with in the social media world. With over 400 million users, it was clear that Instagram was no longer just a platform for sharing pictures of food and pets. In fact, the platform was quickly becoming the go-to source for all things visual.

Increased Use of Instagram for Business Purposes

As Instagram’s popularity continued to rise, businesses began to take notice. In 2015, more and more companies began to use Instagram as a tool for marketing and advertising. This was due in part to the platform’s visual nature, which allowed companies to showcase their products and services in a way that was both engaging and memorable.

Hashtags and Their Influence on Instagram Trends

Another trend that emerged on Instagram in 2015 was the use of hashtags. Hashtags allowed users to categorize their posts and make them easier to find by other users. They also played a key role in the creation of trends on the platform, with certain hashtags becoming synonymous with specific topics or themes.

Selfies and Other Popular Types of Instagram Posts

Of course, no discussion of Instagram trends 2015 would be complete without mentioning selfies. Selfies were already popular on the platform, but in 2015 they became even more so. In addition to selfies, other popular types of posts included food pictures, travel photos, and images of pets and animals.

The Introduction of Instagram Stories

One of the biggest changes to Instagram in 2015 was the introduction of Instagram Stories. This feature allowed users to share photos and videos that disappeared after 24 hours, creating a sense of urgency and exclusivity. Instagram Stories quickly became a popular way for users to share behind-the-scenes glimpses of their lives.

The Role of Instagram Influencers in 2015

In 2015, Instagram influencers were already starting to make their mark on the platform. These individuals had large followings and were often paid to promote products and services to their audience. As Instagram’s popularity continued to rise, so did the influence of these influencers.

Instagram’s Effect on the Fashion Industry

Instagram had a significant impact on the fashion industry in 2015. Designers and brands began using the platform to showcase their latest collections, while fashion bloggers and influencers used Instagram to share their favorite outfits and styling tips. Instagram also played a key role in the rise of fast fashion, with many consumers using the platform to discover new trends and purchase affordable clothing.

Instagram’s Influence on Travel and Tourism

Travel and tourism were also heavily influenced by Instagram in 2015. The platform allowed users to discover new destinations and plan their trips based on the experiences of others. In addition, many hotels and resorts began using Instagram to showcase their amenities and attract new guests.

The Effect of Instagram on Food and Restaurant Culture

Instagram had a significant impact on food and restaurant culture in 2015. The platform allowed users to discover new restaurants and apologies for the incomplete response earlier. Here’s the complete article:

The Effect of Instagram on Food and Restaurant Culture

…foods to a global audience. Many restaurants even began to design their dishes and décor with Instagram in mind, creating visually stunning meals and spaces that would attract more customers.

The Rise of Instagram as a Source of News

As traditional media outlets continued to struggle, Instagram emerged as a surprising source of news in 2015. Users were able to stay up-to-date on current events by following news outlets and journalists on the platform. Instagram also played a key role in the coverage of breaking news, with users sharing images and videos of events as they unfolded.

The Rise of Instagram Celebrities

Instagram celebrities were already starting to emerge in 2015, with some users gaining millions of followers and achieving a level of fame that was previously unheard of. These influencers were often able to monetize their large followings, with many earning significant amounts of money through brand partnerships and sponsored content.

Instagram’s Impact on Mental Health

While Instagram was certainly a fun and engaging platform, it also had some negative effects on mental health. In 2015, users began to express concerns about the platform’s impact on body image and self-esteem. Some even argued that Instagram contributed to the rise of FOMO (fear of missing out) and other forms of social anxiety.


Did Instagram have any competitors in 2015?

Yes, Instagram faced competition from other social media platforms such as Twitter, Facebook, and Snapchat.

Was Instagram’s algorithm different in 2015?

Yes, Instagram’s algorithm has changed several times since 2015 in an effort to improve user experience and increase engagement.

Did Instagram have any controversies in 2015?

In 2015, Instagram faced criticism over its handling of nudity and other controversial content.

Did Instagram have a verified badge for users in 2015?

Yes, Instagram introduced the verified badge in 2014, which was available to high-profile users and brands.

How did Instagram impact the music industry in 2015?

While Instagram was not yet a major player in the music industry in 2015, musicians and bands were beginning to use the platform to promote their music and connect with fans.


In 2015, Instagram was already a major force in the social media world. The platform’s visual nature and ease of use made it popular among users, while businesses and marketers were quick to recognize its potential for advertising and marketing. From hashtags to selfies to Instagram Stories, the platform was constantly evolving and shaping the way we interact with each other and the world around us.




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